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Institutional Communication Plan for PAREF Southridge School

Rationale   PAREF Southridge School, an exclusive school for the boys, is located in Muntinlupa City, Philippines. Founded in 1979, the school offers elementary and secondary education for boys which features values-based formation, fidelity to the Catholic Church doctrines, and home and school collaboration. Also, the school is inspired by the teachings of St. Josemaria Escriva, founder of Opus Dei. Despite its unique education offers and longevity, the School still confronts a difficulty in attracting enrollees. The School’s marketing plan (2009) reveals that the enrollment figures have been declining and the school has not been meeting its expected numbers. This report poses a huge challenge for the school. Consequently, if the figure continues, this could lead to detrimental consequences for the School. Worst, it can drive to a major setback that may impede the school’s operations. Furthermore, based on the communication audit conducted by the planner (2018), the School's

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